The Fair will be held from February 16 to 19 and bring together the largest furniture and accessories manufacturers in the country
ABIMAD - Brazilian High-End Furniture and Accessories Fair is promoting its 21st edition and presents the launches of major brands of the decoration market, from February 16 to 19, 2016 at Expo Center Norte, in São Paulo.
The 159 exhibitors occupy an area of over 30,000 m² and display what is best in the luxury market to retailers and importers. “The fair brings together in all its editions the best in the furniture market."In recent years, we have evolved regarding Design Nacional and, more than product diversity, have brought trends to the stores of our clients," said Michel Otte, president of ABIMAD.
The 21st Abimad presents launches of the following brands:
Cia das Fibras
Quadrum & Arte
Coisas do Brasil
Cristais de Murano
Cristais de S.Marcos
I’m in Home
Ribeiro e Pavani
San Carlos Cristais
Liberal e Marini
Secrets de Famille
Trapos e Fiapos
P&C Arte Mobili
Cia das Folhas
Thinking about the current economic outlook, the advertising campaign, signed by Rafael Magno, Marketing coordinator of the Association for the 21st ABIMAD, is based on the theme “Innovation and transformation – REINVENT YOURSELF”. The advertisements are the evolution from rough wood to a piece of furniture, the communication of the fair was based on this theme, of being inventive, creative and innovative, turning something simple into an object of desire. Reinventing what already exists. “Transformation and innovation is our key word. Business executives need to know how to circumvent the different situations that arise in the middle of the way and we are optimistic for knowing that the way we deal with these adversities is what will make us victorious," says Paulo Mourão, vice president of the Association.
Visitors to this edition may rely on technology and comfort, such as points for charging mobile phones spread across the fair. Espresso coffee and quick massage are also offered free of charge, in addition to the traditional rounds of sparkling wine at the end of each day. “We will also have Bike Food and Food Truck, in addition to restaurants already known assembled inside the pavilion”, explains Patrícia Linhares, executive manager ABIMAD.
Around 800 retailers from all regions of Brazil participating in the 21st Abimad have their costs borne by the Association, such as air tickets, accommodation, meals and transportation during the two days of the event. “The purpose of this partnership is to strengthen the relationship with these clients and create opportunities for new retailers”, explains the finance director ABIMAD Paulo Allemand.
The fact that the dollar is highly valued against the real brings more competitiveness to the export of Brazilian products. “We believe that we will have more consistent visitation from importers to do business”, says Joelma Silva, from the international department of ABIMAD.
More than 40 importers will visit the 21st Abimad, coming from various Latin American countries, such as Bolivia, Chile, Colombia, Costa Rica, Ecuador, Panama, Paraguay, Peru, Puerto Rico, Dominican Republic and Uruguay. The coming of these retailers is also subsidized by the Association, through the ABIMAD Export program, which encourages exports between the associated participants.
Regarding the responsible disposal of materials, Abimad, in partnership with HANDS – Environmental Waste Collection, carries out a selective collection of materials for recycling. These include plastic canvas (Bagum), carpet, wood, plastic, cardboard and metals generally used during assembly and disassembly. "This work results in the reduction on the number of dumpsters hired for the removal of waste", explains Maurizio Sarcinella, coordinator of the fair.
Date: February 16 to 19, 2016
Location: Expo Center Norte - Rua José Bernardo Pinto, 333 - Vila Guilherme - São Paulo / SP
February 16 to 19 – from 10am to 7pm
February 19 – from 10am to 5pm – registration until 12h
Entry: free, limited to retailers of the furniture and decoration segment and professionals in the sector and duly accredited journalists
Information for the Press:
Phone: +55 11 5505-1214 / Mobile Phone +55 11 98573-0043.