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The Fair will be held from February 16 to 19 and bring together the largest furniture and accessories manufacturers in the country

ABIMAD - Brazilian High-End Furniture and Accessories Fair is promoting its 21st edition and presents the launches of major brands of the decoration market, from February 16 to 19, 2016 at Expo Center Norte, in São Paulo.

The 159 exhibitors occupy an area of over 30,000 m² and display what is best in the luxury market to retailers and importers. “The fair brings together in all its editions the best in the furniture market."In recent years, we have evolved regarding Design Nacional and, more than product diversity, have brought trends to the stores of our clients," said Michel Otte, president of ABIMAD.

The 21st Abimad presents launches of the following brands:

6F Decorações
Cia das Fibras
Helizart
Quadrum & Arte
Abitare Home
Coisas do Brasil
Herval
Raffinato
Acervo Casa
Cosmo
Home Collection
Recliners
Ana Verona
Cristais de Murano
Ilha Bela
Reginez
Ancezki
Cristais de S.Marcos
I’m in Home
Renar
Antica
D'Angelis
Insight
Ribeiro e Pavani
Art Couro
Deco Metal
Irimar
Rivatti
Art Image
Decorare
Iummi
Rojemac
Art Quadro
Decoratto
J.Mangabeira
Rudnick
Artefama
Decortextil
Jowanel
San Carlos Cristais
Artesania
Desigan
Kirius
Sankonfort
Artisan
Destack Móveis
La Casa
Sarquis Samara
Aspectto
Dona Flor
Les Coussins
Sandra Fungati
Abdalla Imports
Eduardo Moraes
Liberal e Marini
Scarazzato
Bel Metais
Elegant Solutions
Lucatti
Sier
Bela Flor
Elisê
Lyor
Silvia Heringer
Bella Iluminação
Elite
Madeplan
Singh
Bell'Arte
Elos Estofados
Mannes
Sir Design
Bolis
Empório Tapetes
Marizza Prado
Spazzio Nobre
Bonté
Enele
Matrezan
Studio Casa
Branyl
Essenza
Melyana
Stylofino
BTC
Estambul Tapetes
Mempra
SV
Bucalo
Estobel
Messy Plus
Secrets de Famille
Buchara
Estofados Ferrari
Minuano
Tafona
Butzke
Estofados Germânia
Mobilier
Tapecouro
By Art
Estofados Jardim
Modali Design
Tapetah
Camacã
Estofados Tironi
Mônaco Tapetes
Tapetes S.Carlos
Carbo Import
Ethnix
Móveis Cacique
Tapis
Carolina Haveroth
Feeling
Móveis DAF
Tessuti Estofados
Carppem
Fibras Arte
Móveis James
TFL BR
Cartago
Foco
MSul
Tissot
Casa Design
Formanova
New Way
Trapos e Fiapos
Casalecchi
Formline
Nova Home
Trees
Century
Fratini
Nusa Dua
Treviso
Cerâmica 2A
Gold Line
Orbhes
Tumar
Cerâmica Mazzotti
Green House
Ornamental
Universum
CGS
GS
P&C Arte Mobili
Urban
China Shopping
Helayne Rocha
Parma
Via Star
Cia das Folhas
Hariz
Pollus
Vila Imperial
Wharehouse
Vimeza
 
COMMUNICATION
Thinking about the current economic outlook, the advertising campaign, signed by Rafael Magno, Marketing coordinator of the Association for the 21st ABIMAD, is based on the theme “Innovation and transformation – REINVENT YOURSELF”. The advertisements are the evolution from rough wood to a piece of furniture, the communication of the fair was based on this theme, of being inventive, creative and innovative, turning something simple into an object of desire. Reinventing what already exists. “Transformation and innovation is our key word. Business executives need to know how to circumvent the different situations that arise in the middle of the way and we are optimistic for knowing that the way we deal with these adversities is what will make us victorious," says Paulo Mourão, vice president of the Association. 
 
INFRASTRUCTURE
Visitors to this edition may rely on technology and comfort, such as points for charging mobile phones spread across the fair. Espresso coffee and quick massage are also offered free of charge, in addition to the traditional rounds of sparkling wine at the end of each day. “We will also have Bike Food and Food Truck, in addition to restaurants already known assembled inside the pavilion”, explains Patrícia Linhares, executive manager ABIMAD. 
 
VIP guests
Around 800 retailers from all regions of Brazil participating in the 21st Abimad have their costs borne by the Association, such as air tickets, accommodation, meals and transportation during the two days of the event.  “The purpose of this partnership is to strengthen the relationship with these clients and create opportunities for new retailers”, explains the finance director ABIMAD Paulo Allemand.
 
INTERNATIONAL BUSINESS
The fact that the dollar is highly valued against the real brings more competitiveness to the export of Brazilian products. “We believe that we will have more consistent visitation from importers to do business”, says Joelma Silva, from the international department of ABIMAD.  
More than 40 importers will visit the 21st Abimad, coming from various Latin American countries, such as Bolivia, Chile, Colombia, Costa Rica, Ecuador, Panama, Paraguay, Peru, Puerto Rico, Dominican Republic and Uruguay.  The coming of these retailers is also subsidized by the Association, through the ABIMAD Export program, which encourages exports between the associated participants. 
 
SUSTAINABILITY
Regarding the responsible disposal of materials, Abimad, in partnership with HANDS – Environmental Waste Collection, carries out a selective collection of materials for recycling. These include plastic canvas (Bagum), carpet, wood, plastic, cardboard and metals generally used during assembly and disassembly. "This work results in the reduction on the number of dumpsters hired for the removal of waste", explains Maurizio Sarcinella, coordinator of the fair.

Information:

21st ABIMAD
Date: February 16 to 19, 2016
Location: Expo Center Norte - Rua José Bernardo Pinto, 333 - Vila Guilherme - São Paulo / SP

Times:
February 16 to 19 – from 10am to 7pm
February 19 – from 10am to 5pm – registration until 12h

Entry: free, limited to retailers of the furniture and decoration segment and professionals in the sector and duly accredited journalists
Information: www.abimad.com.br
Instagram: @abimadfeiras
Facebook: https://www.facebook.com/FeiraAbimad

Information for the Press:

Karina Nascimento
Phone: +55 11 5505-1214 / Mobile Phone +55 11 98573-0043.
email:karina@abimad.com.br